Why You Don’t Need a Website to Start Your VA Business (Here’s What to Do Instead)

One of the most common myths I hear from new VAs is:

“I can’t launch until I have a website.”

Let me save you some time and stress: you don’t need a website to start your VA business. In fact, many successful virtual assistants (myself included!) landed their first few clients with zero web presence.

In this post, I’ll walk you through exactly how to start your VA business without a website — and what to do instead so you can attract and book your first clients faster.

Why You Think You Need a Website to Start Your VA Business

Let’s be honest — websites look professional. They’re clean, polished, and make you feel legit. But here’s the truth:

• Websites take time and money to create

• They can become a distraction from actually getting clients

• Clients aren’t hiring you because you have a website — they hire you because you solve a problem

So instead of obsessing over fonts and layouts, let’s focus on what actually matters: connection, clarity, and confidence.

1. Create a Simple, Professional Services Guide

Before I had a website, I had a Google Doc — and it booked me multiple clients.

What to include:

• A short intro (who you help + what you do)

• Your core services (keep it simple: email, admin, content, etc.)

• Pricing or package options

• Testimonials (even if they’re from friends or mock projects)

• Clear instructions on how to book a discovery call

💡 Tip: Use Canva to design a branded PDF if you want it to look a little more polished.

This becomes your “mini website” — you can share it in DMs, emails, or link it in your bio.

2. Optimize Your Instagram or LinkedIn as Your Digital Home

Instead of a full website, treat your Instagram or LinkedIn profile like a landing page.

Make sure your bio includes:

• What you do

• Who you help

• A call-to-action (CTA) like “DM me to chat” or “Click to view services”

Post content that showcases your knowledge, shares client results, or gives simple VA tips.

Think of it as: “How can I help someone trust me in 10 seconds or less?”

3. Use Linktree or Stan Store to Organize Your Offers

If you want something clickable and professional-looking — but still not a full website — try:

• Linktree (free and easy to set up)

• Stan Store (great for booking calls or selling digital products)

You can link to:

• Your services guide

• Calendly link for discovery calls

• Testimonials or past work

• Your social profiles

This creates a smooth experience for potential clients without needing to custom-build a site.

4. Focus on Conversations, Not Clicks

The first few clients you land won’t come from SEO or Google searches — they’ll come from conversations.

Use your energy to:

• Engage with business owners in Facebook groups

• Comment on potential clients’ Instagram posts

• Send DMs offering value or asking questions

• Follow up with people who viewed your stories or saved your posts

You don’t need a fancy homepage. You need a clear message and a way to talk to people.

5. Upgrade Later — When It Makes Sense

Eventually, yes — a website can help you:

• Show off case studies

• Automate onboarding

• Sell digital products or courses

But don’t let the lack of one stop you from starting.

Your first goal should be:

Talk to people → offer services → deliver results.

You can always build a website once you’ve built confidence and momentum.

Final Thoughts: Skip the Website — Start the Business

You don’t need a website to start your VA business — you need clarity, visibility, and action.

✅ Use a simple services guide

✅ Optimize your social media

✅ Link everything through a tool like Linktree

✅ Focus on connection, not perfection

Remember, done is better than perfect. And clients care more about what you can do for them than how pretty your homepage looks.